CORPORATE CULTURE

CHINESE TASTE

Traditional Taste: inheriting and excavating the Chinese food tradition to inherit the national purity.
The Taste of Innovation: Blending and improving the Chinese food taste, to do their own heart.
The Taste of The World: Honing and development Chinese food civilization, to benefit the world’s taste.

EXTRAORDINARY WAY

The Morality: Respect for the moral nature of learning, sincerity and integrity, the promotion of the ethics of the industry.
The Way of Refinement: To be broad and subtle, to everything, and feel accomplished.
The Middle Way: Extremely high-minded and middle-of-the-road.

Full Support to Our Consumers

Operational Strength: self-control quality throughout the process, focus on core category development, and help partners create operational advantages.
Inheritance Power: inherits the Chinese food culture to be profound, dig inside the inspiration source, and create rich taste.
Focus: Has the strength, has the conscience, the strict control the production quality, pays attention to the cultivation, helps the partner to realize higher value.

The Product Value Embodies

The Innovation Force: The east-west blending power "delicious" derivative, with Western innovation and technology to extract the most authentic taste of food, to restore food feelings and memories, leaving a pleasant imprint.
Loyalty: To truly understand the "delicious" relationship of Chinese consumers, with partners loyal to the "initial heart".
Product Power: Product R & D Innovation, Science and technology research and development and natural raw materials to stimulate each other, helping partners to lead product Innovation Advantage